“Climate Week TV” Social Media Campaign

NYC Accelerator, launched by the NYC Mayor’s Office of Sustainability, works with thousands of buildings across the five boroughs to build a cleaner future by reducing carbon emissions. They wanted to create awareness, engagement, and excitement around Climate Week, a week-long event that brings together international leaders to showcase global climate action. We created and produced a social media takeover using videos that feature news “TV” segments and deployed them via Facebook Live, Instagram IGTV, and Twitter. The combo of pre-recorded, educational content and on-the-ground coverage for Climate Week TV ran September 20th through the 24th. My role was art direction and design of the overall graphics package and oversight.

Monday Video (Opening Segment)

Identity

Explainer Video