Con Edison “Power To” Campaign

Con Edison’s goal was to convert customers to clean heat technology and energy-efficient lighting. In order to raise awareness on these two programs, ICF Next developed a digital marketing campaign composed of videos, web banners, and social media graphics to educate the 10 million residential customers of New York City and Westchester County. Since New Yorkers are proud of where they live and are united by a sense of identity, we took Con Edison out of their conventional brand standards to create an anthem that features murals from neighborhoods in New York City coming to life through animation to tell the story of the two programs.

:30 Second Spots

:15 Second Cutdowns

Storyboard

Display Ads